Whether we accept it or not, millennials are now going into adulthood. Some of them are finally getting married; and they're making their own rules when it comes to wedding planning.
I, myself, am a millennial. But my mind's not into marriage yet. I don't have a Pinterest album for my future wedding. I don't know yet where my dream wedding would take place nor have I partially daydreamed about the reception. So when a friend's sister, Kristine, first asked me if I could do her wedding invitations, I had no idea why she chose me.
I've already helped Kristine and my friend with graphic design for a handful of projects by the time she approached me with her request. She also knew from my Instagram that I practiced brush lettering as a hobby. And you would say, well, there's the reason why she chose you!
But I also knew that, like any responsible bride-to-be would do, she and her fiancée, Harold, have gone to wedding fairs and got most of their suppliers from there. She has gone on the internet and researched like crazy like any millennial bride is expected to do.
She is well aware of the biggest names in the Philippine Wedding Invitation Industry and yet here she is choosing me.
Don’t get me wrong; I was really thrilled to be given the opportunity to create a wedding invitation design. Finally, I was going to do something practical and wonderful with my lettering!
Together, we worked on mood boards, making sure that everything was in line with the wedding motif. We teamed up to finalize the wedding invitation wordings -- which by the way, I initially thought was the same for all weddings, oops. Aside from my own brush lettering style, she also asked if I can add watercolor flowers to the marriage invitation suite. Kristine was quite hands on with the project that she even helped and thought of possible watercolor painting ideas for the bespoke wedding stationery.
Disclaimer: I do not own any of the pictures shown in the mood boards featured here. No, not even the right bottom one with the monogram draft. That was made by Kristine and Harold. Amazing, right?!
My heart was completely taken by the overall experience. There were sleepless nights because we were working with a tight deadline but I didn't care. The final piece was worth every dark bag under my eye.
She did eventually explain why she had chosen me over other companies. Yes, they had millennials who could also relate to her. Yes, they allowed collaboration with the couple. Yes, they were more experienced.
On the other hand, she knew that I could give more time and attention to the wedding invitation design -- well, purely because I had less clients compared to them. And like any reasonable person, time was what she greatly valued. If she could get the same quality in lesser time with someone she trusted, why not, right?